Writings

Shortcuts promise quick wins but often deliver double the work. Whether it’s rushing a project, skimping on budgets, or cutting corners, we know better—but do it anyway. The result? Half-baked outcomes and wasted effort. The truth is simple: do it right the first time, or do it twice. Your choice.

2024 tested leaders with challenges that demanded gratitude, empathy, and growth. This guide explores practical rituals, actionable strategies, and purposeful planning to close the year strong and step into 2025 with clarity, connection, and momentum.

Creativity in marketing is fading, replaced by a relentless obsession with metrics. But what happens when we put data in its place—supporting, not leading? This article explores marketing’s fall into mediocrity, bold ideas for a comeback, and why creativity is the ultimate metric that matters.

Coca-Cola’s AI-powered holiday ads aimed to personalize festive cheer for cities worldwide but sparked a debate about creativity versus algorithmic efficiency. Critics questioned the eerie nostalgia, while the campaign highlighted both the promise and perils of tech-driven marketing.

Omnicom's merger with IPG reshapes advertising's future, uniting creative titans with cutting-edge AI and data capabilities. This pivotal move challenges Big Tech's dominance, redefines agency roles, and opens transformative opportunities for markets like the UAE and KSA to lead global innovation.

Life is a series of unfinished chapters in unfinished books.