Marketing

Dupe culture is reshaping luxury, cracking the illusion of exclusivity as $50 replicas rival $5,000 originals. From TikTok trends to heritage crises, luxury faces a high-stakes challenge: evolve or fade. This satirical deep dive explores the absurdity and ingenuity driving this seismic shift.

Creativity in marketing is fading, replaced by a relentless obsession with metrics. But what happens when we put data in its place—supporting, not leading? This article explores marketing’s fall into mediocrity, bold ideas for a comeback, and why creativity is the ultimate metric that matters.

Coca-Cola’s AI-powered holiday ads aimed to personalize festive cheer for cities worldwide but sparked a debate about creativity versus algorithmic efficiency. Critics questioned the eerie nostalgia, while the campaign highlighted both the promise and perils of tech-driven marketing.

Omnicom's merger with IPG reshapes advertising's future, uniting creative titans with cutting-edge AI and data capabilities. This pivotal move challenges Big Tech's dominance, redefines agency roles, and opens transformative opportunities for markets like the UAE and KSA to lead global innovation.

I am so angry! Usually, I keep my predictions for the next year’s shifts in digital, social, and content marketing within my circle of clients and close friends. But this year? I couldn’t. I used writing as therapy because honestly… what are we doing? Why have we let marketing sink this low?

The traditional marketing funnel no longer reflects today’s dynamic, non-linear consumer journeys. Discover how the Adaptive Marketing Funnel redefines engagement, personalization, and advocacy, using cutting-edge tools and trends to align with modern behaviors and deliver measurable results.