Blockchain in marketing holds promise—privacy, transparency, and control—but is it truly revolutionary or just another buzzword? Discover the reality of its potential and the practical challenges that keep marketers on the sidelines.
Marketing
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Marketing is not just about selling a product; it's about understanding people, cultures, and the evolving narratives that connect us. I write about marketing to unravel what truly drives human decisions and how brands can authentically engage with their audiences. It's about challenging the status quo and pushing the industry forward—and yes, making it a little smarter along the way.
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AI in marketing is evolving beyond transactions—it's learning empathy. This shift isn’t about making AI smarter, but making it more human. Discover how emotionally intelligent AI could transform the way brands connect with customers, building loyalty with a personal touch.
Digital payments in North Africa, Levant, and Pakistan aren't just financial tools—they're about empowerment, resilience, and shared dreams. Discover how local stories of innovation are reshaping our region's place on the global financial map.
AI is transforming payments into more than just transactions. Imagine every swipe being uniquely tailored to you—hyper-personalization makes payments personal, meaningful, and engaging. Learn how leading payment providers are using AI to make every transaction a human connection.
Always-on marketing promises constant visibility, but is it driving loyalty or consumer fatigue? Explore the pitfalls of this relentless strategy and discover why mindful, well-timed engagement could be the key to building lasting connections, not just adding to the noise.
Marketing gurus still cling to outdated advice, from 'Content is King' to chasing virality. But today’s landscape demands more than recycled ideas—it calls for adaptability, cultural insight, and a real strategy. Let’s explore what truly works and why some rules need breaking.
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