Writings

In 2024, brands are still jumping into TikTok dance trends, chasing virality as if it guarantees success. But is a dance challenge really the answer? This article explores why brands should focus on authenticity, audience alignment, and meaningful engagement over fleeting trends.

Brand authenticity has evolved from genuine connection to commodified trend. This post explores how 'realness' became curated, why consumers are demanding more, and whether brands can genuinely reconnect beyond hashtags and polished campaigns.

Broetry on LinkedIn—shallow, one-liner posts chasing clicks—may capture attention, but it’s built on empty promises. In this post, I break down why broetry won’t last and why real thought leadership, rooted in value, will rise above the noise.

The outside world loves to label people as “resilient.” and admire from a distance, nodding in approval, patting you on the back for your supposed strength. They don’t see the invisible weights, the quiet moments of breaking down when no one’s watching.

Atomic Habits by James Clear reveals how small, daily habits can compound into remarkable change. It’s not about heroic effort, but about building better systems and reshaping identity for lasting impact. Discover how consistent, tiny changes can lead to profound transformations in life.