Writings

AI in marketing is evolving beyond transactions—it's learning empathy. This shift isn’t about making AI smarter, but making it more human. Discover how emotionally intelligent AI could transform the way brands connect with customers, building loyalty with a personal touch.

Petty arguments often feel monumental. They're rarely about the food or coffee—they're about feeling heard, feeling seen. These tiny debates are practice in the relationships we care most about, seeking validation in the smallest details. Because, in the end, it's the little things that matter most.

Digital payments in North Africa, Levant, and Pakistan aren't just financial tools—they're about empowerment, resilience, and shared dreams. Discover how local stories of innovation are reshaping our region's place on the global financial map.

AI is transforming payments into more than just transactions. Imagine every swipe being uniquely tailored to you—hyper-personalization makes payments personal, meaningful, and engaging. Learn how leading payment providers are using AI to make every transaction a human connection.

Five more minutes. We all say it. We all know it’s a lie. It’s not a promise—it’s a bribe to ourselves. True change starts when we ditch the comfort of those extra minutes and get up, despite the discomfort. Because comfort never made history. Maybe it's time to get up. For real.

Resistance is sly—it turns mundane chores into excuses, steals your focus, and feeds hesitation. The War of Art by Steven Pressfield reveals this invisible adversary and provides tough-love insights to conquer it, whether you’re a student, a professional, or just feeling stuck.