Writings

In a digital world full of noise, true authenticity is rare. Brands often chase viral trends, but genuine connection isn't about being loud; it's about being real. Leading brands stay true and build lasting loyalty by focusing on what really matters—genuineness, values, and human connection.

We all have that loyalty card — the one we signed up for but never use, or the app we never bothered to download. It’s a symbol of our good intentions, always planned but rarely executed. This is a reflection on the gap between what we want and what we actually do.

Blockchain in marketing holds promise—privacy, transparency, and control—but is it truly revolutionary or just another buzzword? Discover the reality of its potential and the practical challenges that keep marketers on the sidelines.

AI in marketing is evolving beyond transactions—it's learning empathy. This shift isn’t about making AI smarter, but making it more human. Discover how emotionally intelligent AI could transform the way brands connect with customers, building loyalty with a personal touch.

Petty arguments often feel monumental. They're rarely about the food or coffee—they're about feeling heard, feeling seen. These tiny debates are practice in the relationships we care most about, seeking validation in the smallest details. Because, in the end, it's the little things that matter most.

Digital payments in North Africa, Levant, and Pakistan aren't just financial tools—they're about empowerment, resilience, and shared dreams. Discover how local stories of innovation are reshaping our region's place on the global financial map.