In the marketing world, some collaborations are so seamless that you can’t help but wonder why they didn’t happen sooner. Dunkin’s partnership with pop sensation Sabrina Carpenter for their latest launch, Sabrina’s Brown Sugar Shakin’ Espresso, is one of those perfect pairings.

Dunkin’s bold espresso, notes of brown sugar, and creamy oat milk, all shaken in a dedicated espresso shaker to create a frothy, subtly sweet masterpiece. Now add Sabrina Carpenter, the Grammy-nominated star behind the hit song Espresso—an anthem for coffee lovers everywhere—and you’ve got a recipe for marketing magic.

Sabrina's Brown Sugar Shakin Espresso Dunkin Ad

The timing couldn’t be better. Released on New Year’s Eve, the drink sets the tone for 2025, promising energy, style, and a touch of fun for coffee enthusiasts. But it’s not just about the drink; it’s about the story. Sabrina’s vibrant personality and Dunkin’s playful brand ethos come together in a cheeky ad campaign titled Shake That Ess’, created with Artists Equity, the production company founded by Ben Affleck and Matt Damon. The ad, directed by Dave Meyers, is a visual treat—a lively party where everyone shakes their espresso (and maybe a little more) to the beat of Sabrina’s catchy tune.

Here’s why this collaboration works so well. Dunkin’ has long been synonymous with bold flavors and a playful spirit, making them a go-to for coffee lovers who want a little joy with their caffeine. Sabrina, on the other hand, is a trendsetter with a knack for connecting with her fans through authenticity and humor. Together, they create a partnership that feels natural, unforced, and aligned with both brands' identities.

Jill McVicar Nelson, Dunkin’s Chief Marketing Officer, summed it up perfectly: “We wanted to bring some levity to guests’ everyday coffee order.” And that’s exactly what this drink—and this campaign—delivers. It’s not just coffee; it’s an experience that adds a bit of fun to your daily routine.

Sabrina Carpenter BTS Dunkin Ad Shoot

For Dunkin’, this is a masterclass in collaboration. They’ve not only created a product that coffee lovers will enjoy but also tapped into Sabrina’s star power to bring it to life. For Sabrina, it’s a chance to extend her brand in a way that feels authentic and engaging. For fans of both, it’s a win-win.

So, here’s to shaking things up—literally. If you haven’t tried Sabrina’s Brown Sugar Shakin’ Espresso yet, consider this your sign to head to Dunkin’ and embrace the frothy, caffeinated fun. It’s not just a drink; it’s a moment.