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Contemplations

64 posts

Contemplations are my daily thoughts—simple, silly musings sparked by the loud noise in my head that questions and dissects human behavior. They are often humorous because I love to question, break down, and think about the mundane and overlooked insights in a productive yet light-hearted way.

The single leftover slice of pizza—unclaimed, unwanted, yet impossible to throw away. It’s not just about food; it’s about us. Our quirks, our hesitation, our fear of letting go. Sometimes, even a stale crust can hold a mirror to human behavior. Letting go? It’s never just about the pizza.

Bullying seeps into every corner of life. From classrooms to workplaces, whispers to violence. Its roots lie in insecurity and envy, but it always backfires. Bullies crumble under their own weight, while kindness, integrity, and resilience endure. In the end, good always wins.

Every January, we sign up for gym memberships with dreams of transformation. By February, the sneakers gather dust, and the quiet guilt sets in. This isn’t about gym memberships, this is about the promises we make to ourselves, the allure of quick fixes, and the power of showing up, even imperfectly

Shortcuts promise quick wins but often deliver double the work. Whether it’s rushing a project, skimping on budgets, or cutting corners, we know better—but do it anyway. The result? Half-baked outcomes and wasted effort. The truth is simple: do it right the first time, or do it twice. Your choice.

Marketing

82 posts

Marketing is not just about selling a product; it's about understanding people, cultures, and the evolving narratives that connect us. I write about marketing to unravel what truly drives human decisions and how brands can authentically engage with their audiences. It's about challenging the status quo and pushing the industry forward—and yes, making it a little smarter along the way.

The Honey scam is more than a fraud—it’s a symptom of a diseased Creator Economy that values clicks over integrity. From affiliate poaching to controlled discounts, Honey exposed the dark side of influencer culture, where creators like MrBeast and MKBHD risk their audiences’ trust for a paycheck.

Tech

30 posts

Technology fascinates me because it's both a mirror and a lever—reflecting our desires while changing our capabilities. From breakthroughs to daily tools, I write about tech to understand its impact, celebrate its progress, and occasionally question its direction. My goal is to bridge the gap between innovation and the human experience.

Tech literacy is no longer optional for today's leaders—it's a necessity. From understanding AI to navigating digital transformation, the future belongs to those who can harness technology as effectively as they manage finances or HR. Dive in to explore what true tech leadership means in 2024.

Digital transformation isn’t just about tech upgrades—it’s about reshaping how businesses operate to stay relevant. Discover how leading companies in the Middle East and beyond are getting it right, and what lessons traditional industries can learn to thrive in an evolving landscape.

Digital advertising is drowning in fraud, fake metrics, and deceitful dashboards. Enter blockchain—a solution that promises genuine transparency and accountability. Let’s stop selling illusions and start rebuilding trust, bringing humanity back into marketing. It’s time for real change.

Marketing is evolving—less about flashy stunts, more about creating enduring ecosystems. Like jazz, great marketing requires structure, improvisation, and adaptability. Learn how to turn fleeting activations into experiences that resonate, endure, and ultimately drive value.

Leadership

26 posts

True leadership isn't about titles; it's about inspiring growth, fostering resilience, and leading with empathy. I share thoughts on leadership because I believe in its power to transform not just businesses, but individuals. I'm here to question, explore, and redefine what it means to lead in an era where humanity and vision are more important than ever.

Tech literacy is no longer optional for today's leaders—it's a necessity. From understanding AI to navigating digital transformation, the future belongs to those who can harness technology as effectively as they manage finances or HR. Dive in to explore what true tech leadership means in 2024.

AI is powerful, but without human context, it's just noise. In this piece, we explore how leaders can balance AI’s data-driven precision with intuition, empathy, and cultural nuance—finding the sweet spot where technology enhances, but never replaces, human judgment.

Remote work has reshaped leadership. Balancing technology’s efficiency with genuine human connection is the new challenge. This article explores how empathy, flexibility, and thoughtful use of tools redefine effective leadership, particularly in the culturally-rich landscape of the Middle East.

Mindfulness

2 posts

Mindfulness is the silent key to navigating modern life—whether in the boardroom or at the breakfast table. I write about mindfulness to remind myself and others that success starts with presence. It's about being intentional, resilient, and staying connected to what truly matters, both in business and in life.

Compassion fatigue silently drains even the best leaders. In the fast-paced Middle East business scene, staying empathetic without burning out is a delicate balance. Discover strategies to lead with empathy, set boundaries, and empower your team—without losing yourself in the process.

The advice I like to give anybody who’ll listen to me, is not to wait around for inspiration. Inspiration is for amateurs; the rest of us just show up and get to work.

Book Reviews

10 posts

Every book is a chance to learn, unlearn, and grow. My book reviews are more than summaries—they're explorations of the ideas that challenge and inspire me. I write them to share insights that spark curiosity and to connect with fellow readers who are also on a journey of lifelong learning.

Same As Ever

Book Reviews

Discover the timeless truths of human nature with Same As Ever by Morgan Housel. This review unpacks how history repeats itself through our unchanging behaviors, offering fresh perspectives for leaders, students, and anyone seeking wisdom on trends, growth, and navigating change.

Clear Thinking

Book Reviews

Shane Parrish’s Clear Thinking offers timeless principles to sharpen decision-making, build self-awareness, and overcome cognitive traps. With standout insights like creating a personal board of directors, this book reframes clarity as a practice for professionals, students, and everyday life.

Robin Sharma's Who Will Cry When You Die? is a roadmap to living purposefully. Simple, practical wisdom for everyone—professionals, students, or parents—reminding us to create meaningful moments and take control of our story. It’s all about small, impactful choices we make daily.

The War of Art

Book Reviews

Resistance is sly—it turns mundane chores into excuses, steals your focus, and feeds hesitation. The War of Art by Steven Pressfield reveals this invisible adversary and provides tough-love insights to conquer it, whether you’re a student, a professional, or just feeling stuck.

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