Digital payments in North Africa, Levant, and Pakistan aren't just financial tools—they're about empowerment, resilience, and shared dreams. Discover how local stories of innovation are reshaping our region's place on the global financial map.
Marketing
84 posts
Marketing is not just about selling a product; it's about understanding people, cultures, and the evolving narratives that connect us. I write about marketing to unravel what truly drives human decisions and how brands can authentically engage with their audiences. It's about challenging the status quo and pushing the industry forward—and yes, making it a little smarter along the way.
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AI is transforming payments into more than just transactions. Imagine every swipe being uniquely tailored to you—hyper-personalization makes payments personal, meaningful, and engaging. Learn how leading payment providers are using AI to make every transaction a human connection.
Always-on marketing promises constant visibility, but is it driving loyalty or consumer fatigue? Explore the pitfalls of this relentless strategy and discover why mindful, well-timed engagement could be the key to building lasting connections, not just adding to the noise.
Marketing gurus still cling to outdated advice, from 'Content is King' to chasing virality. But today’s landscape demands more than recycled ideas—it calls for adaptability, cultural insight, and a real strategy. Let’s explore what truly works and why some rules need breaking.
Could encouraging digital detox be the smartest marketing move for 2025? This article explores how brands like Lush and Nike foster loyalty by valuing well-being over engagement. Discover why authenticity and genuine care might redefine marketing success in a hyperconnected world.
Marketing in the Middle East deserves more than recycled buzzwords. It’s time to move beyond empty phrases and challenge the status quo with genuine innovation, cultural relevance, and real impact. Are we ready to lead smarter and think deeper?
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