Hi, I'm Bilal. Welcome! I created this space to share my thoughts on everything from digital disruption to personal reflections, with a few book reviews, predictions, and candid rants along the way. Have great day.
The Beta Generation is on the brink of inheriting a digital landscape shaped by exploitation, harmful trends, and validation-based algorithms. It’s time for a collective reckoning.
Dupe culture is reshaping luxury, cracking the illusion of exclusivity as $50 replicas rival $5,000 originals. From TikTok trends to heritage crises, luxury faces a high-stakes challenge: evolve or fade. This satirical deep dive explores the absurdity and ingenuity driving this seismic shift.
The traditional marketing funnel no longer reflects today’s dynamic, non-linear consumer journeys. Discover how the Adaptive Marketing Funnel redefines engagement, personalization, and advocacy, using cutting-edge tools and trends to align with modern behaviors and deliver measurable results.
Decentralized social media is challenging the status quo, offering privacy, autonomy, and genuine connections over ad-driven feeds. Dive into how platforms like Bluesky and Mastodon are reshaping the landscape for users and marketers alike.
Edgy marketing can grab attention, but it’s a high-wire act. Balancing between boldness and recklessness, some campaigns shine, while others crash. Discover why marketers are drawn to controversy, where the pitfalls lie, and how to make risk-taking resonate without crossing the line.
Explore the evolving future of UX—beyond AI hype—to personalization, predictive insights, and emotional design that genuinely resonate. Discover how thoughtful UX strategies, from AR/VR to cross-platform continuity, create loyalty through empathy, seamlessness, and anticipation.
Marketing is evolving—less about flashy stunts, more about creating enduring ecosystems. Like jazz, great marketing requires structure, improvisation, and adaptability. Learn how to turn fleeting activations into experiences that resonate, endure, and ultimately drive value.
Compassion fatigue silently drains even the best leaders. In the fast-paced Middle East business scene, staying empathetic without burning out is a delicate balance. Discover strategies to lead with empathy, set boundaries, and empower your team—without losing yourself in the process.
Brand authenticity has evolved from genuine connection to commodified trend. This post explores how 'realness' became curated, why consumers are demanding more, and whether brands can genuinely reconnect beyond hashtags and polished campaigns.
The outside world loves to label people as “resilient.” and admire from a distance, nodding in approval, patting you on the back for your supposed strength. They don’t see the invisible weights, the quiet moments of breaking down when no one’s watching.
The advice I like to give anybody who’ll listen to me, is not to wait around for inspiration. Inspiration is for amateurs; the rest of us just show up and get to work.
2024 tested leaders with challenges that demanded gratitude, empathy, and growth. This guide explores practical rituals, actionable strategies, and purposeful planning to close the year strong and step into 2025 with clarity, connection, and momentum.
Creativity in marketing is fading, replaced by a relentless obsession with metrics. But what happens when we put data in its place—supporting, not leading? This article explores marketing’s fall into mediocrity, bold ideas for a comeback, and why creativity is the ultimate metric that matters.
Coca-Cola’s AI-powered holiday ads aimed to personalize festive cheer for cities worldwide but sparked a debate about creativity versus algorithmic efficiency. Critics questioned the eerie nostalgia, while the campaign highlighted both the promise and perils of tech-driven marketing.
Omnicom's merger with IPG reshapes advertising's future, uniting creative titans with cutting-edge AI and data capabilities. This pivotal move challenges Big Tech's dominance, redefines agency roles, and opens transformative opportunities for markets like the UAE and KSA to lead global innovation.
I am so angry! Usually, I keep my predictions for the next year’s shifts in digital, social, and content marketing within my circle of clients and close friends. But this year? I couldn’t. I used writing as therapy because honestly… what are we doing? Why have we let marketing sink this low?
