Gen Z on SM
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In a recent report by Adobe with over 4,000 social media users interviewed, they found that younger generations are more open to engaging with brands on social. On the other hand, older generations appreciate location-based offers.
However, all generations expect brands to meet their unique digital advertising expectations. So what were the stats that stood out from the report? You know I got you!
73% of Gen Z actively use Instagram
63% of Gen Z use Snapchat
62% of Gen Z use YouTube
69% of the Gen Z users surveyed are present on Tiktok!
Finally, it was noticed that Gen Z use social media mostly for search, discovery, and chatting with friends while only a third of Gen Z use social networks to share updates and pictures.
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