Consumers are looking for brands that they can trust. This is why it is important for brands to establish a trustworthy image.
There are many ways to increase consumer trust in the brand, such as having a customer-centric focus, being transparent about the company's values and mission, and putting them into practice, and investing more in the digital space to demonstrate a trustworthy identity.
This is why, according to Edelman, before making a purchase, 81% of consumers say they must be able to trust the brand. The greater the brand's credibility, the more likely consumers are to transact with it.
Digital enthusiast and strategist with over 18 years of experience in marketing, CX, comms, tech, and business development. Passionate about leadership, growth, and all things futurism -plus coffee ☕️
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