Bilal Hallab

A cup of coffee left to grow cold isn’t just about a forgotten drink. It’s a symbol of how we let small, meaningful moments slip away in the chaos of life. Maybe it’s time we reclaim those moments—before they go cold, just like that coffee we once brewed with intention.

Weekend plans are grand, but when Friday night rolls in, the couch often wins. Comfort keeps us still, while adventure waits. This weekend, maybe it's time to trade the blanket for curiosity. Step out, take the warrior for a spin, and find the adventure waiting for you.

Brand voice is the latest marketing obsession—but many brands are getting it wrong. Instead of forging genuine connections, they chase trends, losing authenticity along the way. This piece explores how brands can truly uncover their voice and resonate with their audiences.

2025 is upon us—time to rethink advertising. No more ALL CAPS yelling or irrelevant pop-ups. Let’s embrace stories, empathy, real impact, and a sense of play. Imagine ads that people enjoy—ads they won’t want to skip. It’s time to make advertising human again.

In a digital world full of noise, true authenticity is rare. Brands often chase viral trends, but genuine connection isn't about being loud; it's about being real. Leading brands stay true and build lasting loyalty by focusing on what really matters—genuineness, values, and human connection.

We all have that loyalty card — the one we signed up for but never use, or the app we never bothered to download. It’s a symbol of our good intentions, always planned but rarely executed. This is a reflection on the gap between what we want and what we actually do.