Writings

Decentralized social media is challenging the status quo, offering privacy, autonomy, and genuine connections over ad-driven feeds. Dive into how platforms like Bluesky and Mastodon are reshaping the landscape for users and marketers alike.

Edgy marketing can grab attention, but it’s a high-wire act. Balancing between boldness and recklessness, some campaigns shine, while others crash. Discover why marketers are drawn to controversy, where the pitfalls lie, and how to make risk-taking resonate without crossing the line.

Explore the evolving future of UX—beyond AI hype—to personalization, predictive insights, and emotional design that genuinely resonate. Discover how thoughtful UX strategies, from AR/VR to cross-platform continuity, create loyalty through empathy, seamlessness, and anticipation.

Tech literacy is no longer optional for today's leaders—it's a necessity. From understanding AI to navigating digital transformation, the future belongs to those who can harness technology as effectively as they manage finances or HR. Dive in to explore what true tech leadership means in 2024.

Blending empathy with advanced technologies is key to creating digital customer experiences that are human, warm, and attentive. Discover how empathy builds trust and loyalty, and how technology can enhance—not replace—genuine human connection in a rapidly evolving digital landscape.

Brands promise personalization but often deliver disconnected, shallow experiences. True personalization goes beyond data points—it's about empathy and context. Discover why most efforts fall flat and what it truly takes to build genuine customer connections in a rapidly changing digital landscape.