In 2024, brands are still jumping into TikTok dance trends, chasing virality as if it guarantees success. But is a dance challenge really the answer? This article explores why brands should focus on authenticity, audience alignment, and meaningful engagement over fleeting trends.
Marketing
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Marketing is not just about selling a product; it's about understanding people, cultures, and the evolving narratives that connect us. I write about marketing to unravel what truly drives human decisions and how brands can authentically engage with their audiences. It's about challenging the status quo and pushing the industry forward—and yes, making it a little smarter along the way.
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Brand authenticity has evolved from genuine connection to commodified trend. This post explores how 'realness' became curated, why consumers are demanding more, and whether brands can genuinely reconnect beyond hashtags and polished campaigns.
Broetry on LinkedIn—shallow, one-liner posts chasing clicks—may capture attention, but it’s built on empty promises. In this post, I break down why broetry won’t last and why real thought leadership, rooted in value, will rise above the noise.
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