Marketing gurus still cling to outdated advice, from 'Content is King' to chasing virality. But today’s landscape demands more than recycled ideas—it calls for adaptability, cultural insight, and a real strategy. Let’s explore what truly works and why some rules need breaking.
Marketing
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Marketing is not just about selling a product; it's about understanding people, cultures, and the evolving narratives that connect us. I write about marketing to unravel what truly drives human decisions and how brands can authentically engage with their audiences. It's about challenging the status quo and pushing the industry forward—and yes, making it a little smarter along the way.
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Could encouraging digital detox be the smartest marketing move for 2025? This article explores how brands like Lush and Nike foster loyalty by valuing well-being over engagement. Discover why authenticity and genuine care might redefine marketing success in a hyperconnected world.
Marketing in the Middle East deserves more than recycled buzzwords. It’s time to move beyond empty phrases and challenge the status quo with genuine innovation, cultural relevance, and real impact. Are we ready to lead smarter and think deeper?
Purpose-driven marketing has become a popular strategy, but many brands fail to make it authentic. This article examines why purpose often falls flat, the cost of inauthenticity, and what it truly means to embed purpose into a brand’s DNA.
Social media isn’t just a platform—it's a dynamic stage where narratives are crafted, shared, and manipulated. From algorithms to influencers, discover who’s really in control and how your every interaction shapes the digital world. Are you a passive scroller or a narrative shaper?
In 2024, brands are still jumping into TikTok dance trends, chasing virality as if it guarantees success. But is a dance challenge really the answer? This article explores why brands should focus on authenticity, audience alignment, and meaningful engagement over fleeting trends.
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