Campaign thinking is dead in Saudi. Vision 2030 demands ecosystem marketing—sustained narratives that evolve over years, not quarters. Stop planning in bursts. Start building for 2030
Marketing
83 posts
Marketing is not just about selling a product; it's about understanding people, cultures, and the evolving narratives that connect us. I write about marketing to unravel what truly drives human decisions and how brands can authentically engage with their audiences. It's about challenging the status quo and pushing the industry forward—and yes, making it a little smarter along the way.
When Dunkin’ joined forces with pop star Sabrina Carpenter, the result wasn’t just another drink; it was a caffeinated masterpiece. Sabrina’s Brown Sugar Shakin’ Espresso blends bold espresso, oat milk, and brown sugar into a frothy delight—perfectly embodying the playful energy of both brands.
Discover the timeless power of Porter’s Five Forces—a framework that helps businesses analyze competition, navigate market dynamics, and craft winning strategies. Learn how industry leaders use it to stay ahead and uncover actionable insights to strengthen your strategic edge.
The Beta Generation is on the brink of inheriting a digital landscape shaped by exploitation, harmful trends, and validation-based algorithms. It’s time for a collective reckoning.
The Honey scam is more than a fraud—it’s a symptom of a diseased Creator Economy that values clicks over integrity. From affiliate poaching to controlled discounts, Honey exposed the dark side of influencer culture, where creators like MrBeast and MKBHD risk their audiences’ trust for a paycheck.
Dupe culture is reshaping luxury, cracking the illusion of exclusivity as $50 replicas rival $5,000 originals. From TikTok trends to heritage crises, luxury faces a high-stakes challenge: evolve or fade. This satirical deep dive explores the absurdity and ingenuity driving this seismic shift.
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