Marketing is evolving—less about flashy stunts, more about creating enduring ecosystems. Like jazz, great marketing requires structure, improvisation, and adaptability. Learn how to turn fleeting activations into experiences that resonate, endure, and ultimately drive value.
Digital
20 posts
In a world that never logs off, the digital landscape is where our culture breathes and shifts in real-time. I explore digital innovations, transformations, CX, UX, and strategies to make sense of the noise, distill insights, and reflect on how the online world is reshaping our lives and businesses. It's not just about keeping up; it's about leading the conversation.
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In a digital world full of noise, true authenticity is rare. Brands often chase viral trends, but genuine connection isn't about being loud; it's about being real. Leading brands stay true and build lasting loyalty by focusing on what really matters—genuineness, values, and human connection.
Could encouraging digital detox be the smartest marketing move for 2025? This article explores how brands like Lush and Nike foster loyalty by valuing well-being over engagement. Discover why authenticity and genuine care might redefine marketing success in a hyperconnected world.
Here's to the dreamers who start with nothing but a vision. The ones who look at a blank screen, a blank sheet, a blank canvas, and see endless possibilities.
Tech giants once led innovation, but nimble startups are now reshaping software with user-focused, flexible solutions. From Notion to Slack, these companies are addressing real needs while legacy giants linger, struggling to keep pace. A shift driven by empathy and adaptability.
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