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📌 eMarketer predicts that by 2023, global spending on digital advertising will reach $520 billion. This projection is based on various factors such as the increasing shift towards digital channels for advertising, the rise of mobile devices, and the growing trend of e-commerce.

📌 As consumers continue to spend more time online, businesses are recognizing the importance of reaching them through digital channels. Digital advertising offers a targeted, measurable, and cost-effective way for companies to reach their desired audience. This is driving the growth of digital advertising spending as companies invest more resources into digital channels to reach their customers.

📌 Another factor contributing to the growth of digital advertising is the increasing use of mobile devices. With more people relying on their smartphones and tablets to access the internet, mobile advertising is becoming a crucial part of the overall digital advertising landscape. This trend is particularly significant in emerging markets, where mobile is often the primary or only means of accessing the #internet.

📌 Finally, the growing trend of e-commerce is also driving the growth of digital advertising. As more people turn to online shopping, businesses are using digital advertising to reach these consumers and drive sales. This includes search engine advertising, social media advertising, and e-commerce platform advertising, among others.

📌 eMarketer's report highlights the continued growth of the digital advertising industry, driven by the increasing shift towards digital channels, the rise of mobile devices, and the growing trend of e-commerce. Companies are recognizing the importance of digital advertising in reaching their customers and driving sales, and this is expected to drive continued growth in digital advertising spending in the coming years.