Bilal Hallab

Purpose-driven marketing has become a popular strategy, but many brands fail to make it authentic. This article examines why purpose often falls flat, the cost of inauthenticity, and what it truly means to embed purpose into a brand’s DNA.

Social media isn’t just a platform—it's a dynamic stage where narratives are crafted, shared, and manipulated. From algorithms to influencers, discover who’s really in control and how your every interaction shapes the digital world. Are you a passive scroller or a narrative shaper?

The art of silent applause - acknowledging our progress, no matter how small - can transform our perspective and fuel growth. It's not about ego; it's about recognizing our journey and building self-confidence

Writing is a journey of growth and discovery. Start small, stay consistent, push through setbacks, and connect authentically. Here’s what I’ve learned along the way about building habits, facing challenges, and even making money—without losing sight of the joy in writing.

Ever notice how everyone's an expert these days? Just look at LinkedIn—people declaring a 'Great day' at events by 10 am, as if an hour of networking unlocked life's secrets. It's wild how the emptiest content gets the loudest applause, while genuine reflections often go unnoticed in the noise.

In 2024, brands are still jumping into TikTok dance trends, chasing virality as if it guarantees success. But is a dance challenge really the answer? This article explores why brands should focus on authenticity, audience alignment, and meaningful engagement over fleeting trends.