Social media has assumed a significant role as a form of communication. Over t he passed couple of years, content shared by individuals on social media shifted to outward honest opinions and somewhat "reviews" on experiences with products and services. This information has increasingly become a deciding factor influencing consumers' purchasing decisions.
Numerous research studies have demonstrated that social media reviews and information are utilized by a large number of consumers as a resource for future purchase decisions.
Digital enthusiast and strategist with over 18 years of experience in marketing, CX, comms, tech, and business development. Passionate about leadership, growth, and all things futurism -plus coffee ☕️
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